Analysis of Perception of Consumers´ Rights by the Y Generation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F11%3A86079688" target="_blank" >RIV/61989100:27510/11:86079688 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Analysis of Perception of Consumers´ Rights by the Y Generation
Original language description
The aim of this contribution is to present results of a survey focused on analysis of consumer rights perception in a chosen group of responders. The target group became so called Generation Y which is a group of respondents about 18 to 26 years old, with necessary intellectual background, expected high level of information technology awareness and ability to learn quickly and react to new inputs. It is possible to find different kind of surveys about consumer´s area but they are usually regarding perception of brands, products, satisfaction with environment etc. Orientation on perception of consumer rights hasn´t been applied yet. Marketing experts, bank institutions, PR managers and employment agencies are all interested in the subject target group called "GY". It is regarded as a progressively developing and actively reacting group of potential customers and their favour is worth fighting for.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
E+M Ekonomie a management
ISSN
1212-3609
e-ISSN
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Volume of the periodical
14
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
7
Pages from-to
107-121
UT code for WoS article
000292801300010
EID of the result in the Scopus database
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