Factors Affecting Online Group-Buying Intention in the Selected Countries of the EU: An Extended Perspective on the Theory of Planned Behaviour

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86098316" target="_blank" >RIV/61989100:27510/16:86098316 - isvavai.cz</a>
Result on the web
<a href="https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf" target="_blank" >https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Factors Affecting Online Group-Buying Intention in the Selected Countries of the EU: An Extended Perspective on the Theory of Planned Behaviour
Original language description
The statistics of Eurostat confirm that internet usage and online buying of the EU inhabitants has been still increasing phenomenon. The online group-buying intention in the selected countries of the European Union is explored in this article. Primary survey led by author is focused on the factors affecting this intention according to an extended perspective on the theory of planned behaviour. The identification of the significance of the factors is very important for increasing of the intention to participate in the online group-buying. The article is namely driven to find out the differences between Czech and Slovak perception of the factors. A structural equation modelling was used as the research method of analysis. The optimal models of the Czech online group-buying intention as well as of the Slovak online group-buying intention were found. The results confirm that professional e-WOM is the most important factor for Czech and also for Slovak customers.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 3rd International Conference on European Integration 2016 : ICEI 2016 : [Part 1-2] : May 19-20, 2016, Ostrava, Czech Republic
ISBN
978-80-248-3911-0
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
738-745
Publisher name
VŠB - Technická univerzita Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
May 19, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000387986300082

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