Marketization of Electioneering in the Visegrad Countries: A Comparative Study of the Role of Political Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F07%3A33119639" target="_blank" >RIV/61989592:15210/07:33119639 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketization of Electioneering in the Visegrad Countries: A Comparative Study of the Role of Political Marketing
Original language description
The subject of the study is to compare the four national campaigns of the competing political parties before the parliamentary elections held in Poland, the Czech Republic and Slovakia. Marketing and its role in the political campaigns preceding the elections and the use of marketing methods and strategies as a whole in the pre-election competition represent the main monitored phenomena.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AD - Political sciences
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Visegrad Votes. Parliamentary Elections 2005-2006
ISBN
978-80-244-1625-0
Number of pages of the result
23
Pages from-to
105-127
Number of pages of the book
246
Publisher name
Univerzita Palackého
Place of publication
Olomouc
UT code for WoS chapter
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