Potential Of European Customer Satisfaction Index In Tourism Services

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F05%3A00057299" target="_blank" >RIV/62156489:43110/05:00057299 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Potential Of European Customer Satisfaction Index In Tourism Services
Original language description
The topic of this article focuses on customer satisfaction. Fully satisfied customer is a guarantee for the future operation of a company and its position in the market. Customer satisfaction surveys also provide several worthwhile benefits. Such surveysprovide a formal means of customer feedback to the firm, which may identify existing and potential problems. Satisfaction surveys also convey the message to customers that the firm cares about their well-being and values customer input concerning its operations. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion the importance and possibilities of using European customer satisfact
Czech name
Potenciál užití ECSI v cestovním ruchu
Czech description
Potenciál užití ECSI v cestovním ruchu

Publication year
2005
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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