Household Consumer Behaviour at Purchasing Grocery Goods

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F08%3A00121979" target="_blank" >RIV/62156489:43110/08:00121979 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Household Consumer Behaviour at Purchasing Grocery Goods

Original language description

The article analyses behaviour of Czech households in the grocery goods market in the year 2006. The surveyed factors biasing purchase groceries were price, brand, quality, characteristics of goods, manners, dispraise awards, advertisement, innovation, recommendation of friends and related persons, point of purchase, information sources etc. Primary data was gained by using the electronic questioning technology. Through its mediation was gained information on 727 Czech household in the year 2006 and 1074 household in the year 2005 in terms of research compiled by the Department of Marketing and Trade on the Faculty of Business and Economics Mendel University of Agriculture and Forestry in Brno. Part of the article represents comparison of influence level by factors biasing consumer behaviour between research periods.

Czech name

Household Consumer Behaviour at Purchasing Grocery Goods

Czech description

The article analyses behaviour of Czech households in the grocery goods market in the year 2006. The surveyed factors biasing purchase groceries were price, brand, quality, characteristics of goods, manners, dispraise awards, advertisement, innovation, recommendation of friends and related persons, point of purchase, information sources etc. Primary data was gained by using the electronic questioning technology. Through its mediation was gained information on 727 Czech household in the year 2006 and 1074 household in the year 2005 in terms of research compiled by the Department of Marketing and Trade on the Faculty of Business and Economics Mendel University of Agriculture and Forestry in Brno. Part of the article represents comparison of influence level by factors biasing consumer behaviour between research periods.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2008

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Oeconomica et Informatica

ISSN

1335-2571

e-ISSN

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Volume of the periodical

11

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

4

Pages from-to

24-27

UT code for WoS article

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EID of the result in the Scopus database

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