Behaviour Randomness Measurement As A Part Of Complex Customer Value Indicator

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F09%3A00144363" target="_blank" >RIV/62156489:43110/09:00144363 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Behaviour Randomness Measurement As A Part Of Complex Customer Value Indicator

Original language description

This contribution deals with new perspectives of Chaos Theory application into the process of customer behaviour monitoring via a customer value indicator. This indicator can be perceived as a powerful tool implemented into decision support systems. Existing CRM (Customer Relationship Management) and CVM (Customer Value Management) experience reduces the customer value to its profitability only. A new designed model calculates with actions of financial and nonfinancial customer benefits for an enterprise. The one of acting factors is customer buying behaviour randomness -- its monitoring has gained importance recently, especially in connection with irregular development of world economies.

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

IN - Informatics

OECD FORD branch

—

Project

—

Continuities

Z - Vyzkumny zamer (s odkazem do CEZ)

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Information Society

ISSN

1581-9973

e-ISSN

—

Volume of the periodical

12

Issue of the periodical within the volume

1

Country of publishing house

SI - SLOVENIA

Number of pages

4

Pages from-to

—

UT code for WoS article

—

EID of the result in the Scopus database

—