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Consumer behaviour of customers on the food market in Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00192646" target="_blank" >RIV/62156489:43110/12:00192646 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Consumer behaviour of customers on the food market in Czech Republic

  • Original language description

    This article deals with consumer behavior in the market of food products. Monitors and explains consumer behavior in the process of shopping food products, choice of location and factors affecting this process. These basic findings are supplemented by additional informations, which are related to the purchase of food itself. Marketing research is conducted to achieve these targets and it is realized by using a questionnary system ReLa. The results are statistically evaluated then. Data were collected within the whole Czech Republic with an output sample of 2355 respondents. Czech consumers are usually buying groceries in supermarkets and they depend on whether the goods are fresh and of high quality.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    PEFnet 2012

  • ISBN

    978-80-7375-669-7

  • ISSN

  • e-ISSN

  • Number of pages

    11

  • Pages from-to

    1-11

  • Publisher name

    Mendel University in Brno

  • Place of publication

    Brno

  • Event location

    Brno

  • Event date

    Jan 1, 2012

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article