How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F14%3A00230121" target="_blank" >RIV/62156489:43110/14:00230121 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201462061257" target="_blank" >http://dx.doi.org/10.11118/actaun201462061257</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201462061257" target="_blank" >10.11118/actaun201462061257</a>
Alternative languages
Result language
angličtina
Original language name
How Marketing Instruments Affect Consumer Behavior in Times of Economic Turbulence
Original language description
This article analyzes the behavioural changes in groups of consumers and households on the market with individual commodities, based on the classifi cation of individual reasonable consumption. Consumers expressed the degree of infl uence in their decision-making on atisfying their needs through selected key marketing factors such as price, brand, quality, habits and experience, advertising, recommendation from friends and relatives, packaging, discounts, new items, and so on. The analysis sought to determine whether the changes in the economic situation in the Czech Republic have an impact on the degree of marketing instrument infl uence on consumer behavior and decision-making. To express the degree of infl uence 10 point opinion scale is used. Thanks to the investigation taking place in 2007 with 609 respondents and in 2013 with 516 respondents, it was possible, it was possible to deal with the search for evidence of diff erences in the importance of individual factors using the Wil
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
62
Issue of the periodical within the volume
6
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
7
Pages from-to
1257-1263
UT code for WoS article
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EID of the result in the Scopus database
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