Perception of Packaging of Organic Food by Czech Consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F15%3A43909045" target="_blank" >RIV/62156489:43110/15:43909045 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Perception of Packaging of Organic Food by Czech Consumers
Original language description
The paper provides findings about perception of packaging of organic foods by young Czech consumers. Attention was focused on the perception of selected logos of organic foods (Czech, European, German and American logo). Primary data were collected via focus groups (n = 24) and by a questionnaire. Two questionnaire surveys were conducted in 2012 (n2012 = 400) and 2013 (n2013 = 366). The research showed that consumers of organic foods appreciate the greatest ease of packaging - simplicity in used materials. When identifying customers' attitudes to the individual logos, the Czech logo identifying organic foods was perceived negatively. Based on these results, recommendations for farmers and producers of organic foods were suggested.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů