Czech wine regions in the context of tourist loyalty
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F20%3A43918815" target="_blank" >RIV/62156489:43110/20:43918815 - isvavai.cz</a>
Result on the web
<a href="http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf" target="_blank" >http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Czech wine regions in the context of tourist loyalty
Original language description
The rural landscape has been used quite extensively in recent years for the purpose of rural tourism, which plays a substantial role in the entire tourism industry. Rural tourism can be seen as a contrast to the problem with overtourism. Not only does rural tourism respect the principles of sustainable development, it also respects the needs of the particular rural area. One of the many forms of rural tourism is wine tourism, which has recently gained in popularity. Therefore, it is crucial to know what influences loyalty among visitors of Czech wine regions. Based on the obtained data, two loyalty indicators (intention to revisit and recommend the wine region) as well as the expectations prior to arrival and satisfaction were closely examined. Generally speaking, there are three loyalty factors that have an influence on all four variables. Those factors are: quality of wine, natural attractions as well as wine culture and traditions. Furthermore, women and respondents older than 60 years old, evaluated the four variables higher. Nonetheless, the respondents are not only satisfied, but are also willing to recommend and revisit the Czech wine regions. The results of this paper provide a deeper understanding of loyalty to Czech wine regions among Czech visitors, which might be helpful for service providers that focus on domestic tourists.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 14th International Scientific Conference INPROFORUM
ISBN
978-80-7394-824-5
ISSN
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e-ISSN
2336-6788
Number of pages
6
Pages from-to
220-225
Publisher name
Jihočeská univerzita v Českých Budějovicích
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 5, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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