Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F24%3A43926345" target="_blank" >RIV/62156489:43110/24:43926345 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.3390/jtaer19040127" target="_blank" >https://doi.org/10.3390/jtaer19040127</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/jtaer19040127" target="_blank" >10.3390/jtaer19040127</a>

Result language

angličtina

Original language name

Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study

Original language description

This study examines the relationships between socio-demographic factors, purchase frequency, internet expertise, and unethical return behavior in apparel e-commerce, with a particular focus on the act of wardrobing-wearing and then returning used apparel. The research involved a survey of 1026 online apparel consumers from Portugal and the Czech Republic. The results show that frequent buyers, internet-savvy users, women and younger e-consumers report more satisfactory return experiences. However, several e-consumers engage in wardrobe shopping, with higher rates observed among males, internet-savvy users and youth. There are differences between the countries studied: in the Czech sample, men and advanced internet users are more likely to engage in wardrobing, while in the Portuguese sample, it is more prevalent among younger e-consumers. The results also document that, overall, men are seven times more likely to practice unethical return, while increasing age decreases the likelihood. The originality of the study lies in its approach and findings, which contribute to the understanding of post-purchase behavior and moral hazards in e-commerce and highlight the need for retailers to balance return policies that prevent abuse while maintaining customer satisfaction. Recommendations are made for improving loyalty programs and personalizing the e-shopping experience to minimize returns and promote ethical consumer behavior. Further research is suggested to develop these findings and improve return management in apparel e-commerce.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Theoretical and Applied Electronic Commerce Research

ISSN

0718-1876

e-ISSN

0718-1876

Volume of the periodical

19

Issue of the periodical within the volume

4

Country of publishing house

CH - SWITZERLAND

Number of pages

23

Pages from-to

2650-2672

UT code for WoS article

001386970200001

EID of the result in the Scopus database

2-s2.0-85213437211