Marketing mix and purchasing behaviour of households in the Czech Republic.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F11%3A00169528" target="_blank" >RIV/62156489:43310/11:00169528 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing mix and purchasing behaviour of households in the Czech Republic.
Original language description
The chapter presents results of a nation-wide inquiry performed in the Czech Republic on the turn of years 2005/2006. The objective of this marketing research was to find out how the households buy foodstuffs, clothing, shoes, and home appliances (i.e. furniture, brown goods, white goods etc.) and how it is influenced by other variables, especially by marketing mix -- concenring product, price, place and promotion. When buying foodstuffs and home appliances, quality of goods was the most important of all variables under study. In case of clothes and shoes product parameters were mentioned as the most important (similarly as quality of foodstuffs and/or home appliances). Price, similarly as in case of foodstuffs, was mentioned less frequently as the variable influencing decision-making of people buying clothes, shoes and home appliances; quality and product parameters were mentioned as more important. Although the price was not of primary importance for Czech consumers, there were natur
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
International Consumer Behavior: A Mosaic of Eclectic Perspectives. Handbook on International Consumer Behavior
ISBN
978-0-9562471-3-1
Number of pages of the result
9
Pages from-to
415-423
Number of pages of the book
522
Publisher name
Access Press UK
Place of publication
Lancashire
UT code for WoS chapter
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