Image as an important tool in the work of managers of educational institutions
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43670%2F21%3A43920794" target="_blank" >RIV/62156489:43670/21:43920794 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.32008/NORDSCI2021/B1/V4/07" target="_blank" >http://dx.doi.org/10.32008/NORDSCI2021/B1/V4/07</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.32008/NORDSCI2021/B1/V4/07" target="_blank" >10.32008/NORDSCI2021/B1/V4/07</a>
Alternative languages
Result language
angličtina
Original language name
Image as an important tool in the work of managers of educational institutions
Original language description
The aim of the paper is to present the results of a survey focused on the image of an educational institution - a public university in the Czech Republic, which provides study programs for future teachers of vocational subjects at secondary schools. The image of an educational institution is an integral part of the management of educational institutions and at the same time, it should be a part of its regular self-evaluation. An image consists of objective and subjective, correct and incorrect ideas, attitudes and experiences of an individual or a certain group of people about a certain object or subject. Image affects opinions and behaviour and significantly influences them [1]. Each educational institution creates a certain image, through which it can be perceived not only by its surroundings or social partners, but mainly by current and future students. Particularly, the students were the respondents to this survey. The method of semantic differential (polarity profile), which is one of the most frequently used methods for image measurement, was used for data collection.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50902 - Social sciences, interdisciplinary
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
NORDSCI International Conference: Conference Proceedings
ISBN
978-619-7495-21-8
ISSN
2603-4107
e-ISSN
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Number of pages
10
Pages from-to
81-90
Publisher name
Saima Consult Ltd
Place of publication
Sofie
Event location
Sofie
Event date
Oct 11, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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