Retail Management: Consumer Behaviour Analysis

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F14%3A50002360" target="_blank" >RIV/62690094:18450/14:50002360 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Retail Management: Consumer Behaviour Analysis

Original language description

Consumer behaviour can be described as a way how the final consumer buys the product for his final consumption. The consumer is influenced by various factors (marketing, economic, technological, social or political). For each retailer it is necessary toknow as much information about his consumers as possible to be able to ensure the increasing revenues and also to have loyal consumers. The main aim of this article is to discover specific factors influencing the consumer behaviour. From the survey it isclear that product quality, product composition in combination with product price belong to the most important factors while factors like refreshments possibility, additional consumers? services or retail promotion are the less significant ones.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

O - Projekt operacniho programu

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

IBIMA 2014 : proceedings

ISBN

978-0-9860419-2-1

ISSN

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e-ISSN

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Number of pages

9

Pages from-to

947-955

Publisher name

IBIMA

Place of publication

New York

Event location

Valencia, Spain

Event date

May 13, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000339308100099