The Use of Business Process Management in Hotel Direct Sales Improvement
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F21%3A50018625" target="_blank" >RIV/62690094:18450/21:50018625 - isvavai.cz</a>
Alternative codes found
RIV/25619161:_____/21:N0000018 RIV/49777513:23210/21:43961691
Result on the web
<a href="https://www.temjournal.com/content/101/TEMJournalFebruary2021_215_220.pdf" target="_blank" >https://www.temjournal.com/content/101/TEMJournalFebruary2021_215_220.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18421/TEM101-27" target="_blank" >10.18421/TEM101-27</a>
Alternative languages
Result language
angličtina
Original language name
The Use of Business Process Management in Hotel Direct Sales Improvement
Original language description
This article deals with Business Process Modelling and Reengineering use in the hospitality industry, focusing on the improvement of direct telephone sales by application of the CRM system. After modelling the current state of the selected process using ARIS methodology, the same process was remodelled for the application of the CRM system. This application shortened the whole process (mainly the number of activities needed to prosecute) and allowed the front-office employee to be more clients oriented. The automation of labour-intensive processes can reduce the number of human-caused errors and improve the convertibility and reservation request and their overall value.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/TL01000191" target="_blank" >TL01000191: Innovation of Tourism Management Systems Using the Process Management Tools</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
TEM Journal : Technology, Education, Management, Informatics
ISSN
2217-8309
e-ISSN
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Volume of the periodical
10
Issue of the periodical within the volume
1
Country of publishing house
RS - THE REPUBLIC OF SERBIA
Number of pages
6
Pages from-to
215-220
UT code for WoS article
000625328500027
EID of the result in the Scopus database
2-s2.0-85107715585