CORPORA TE IDENTITY - MODERNA FORMA MARKETINGOVEJ KOMUNIKACIE A MOZNOSTI JEJ UPLA TNENIA NA GLOBALNYCH TRHOCH
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F63468352%3A_____%2F11%3A%230000098" target="_blank" >RIV/63468352:_____/11:#0000098 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
CORPORA TE IDENTITY - MODERNA FORMA MARKETINGOVEJ KOMUNIKACIE A MOZNOSTI JEJ UPLA TNENIA NA GLOBALNYCH TRHOCH
Original language description
Paper is dealing with Corporate identity, its history, principles and possibilities of using it in the conditions of Slovak market. It characterises individual parts of Corporate identity and reviews it as the part of marketing communication of the organisation.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů