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Leading article - Customer Equity and Customer Value

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F08%3A03146646" target="_blank" >RIV/68407700:21230/08:03146646 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    čeština

  • Original language name

    Úvodník - Hodnota zákazníka a hodnota pro zákazníka

  • Original language description

    Pohled nabízejícího Customer Equity a pohled zákazníka Customer Value.

  • Czech name

    Úvodník - Hodnota zákazníka a hodnota pro zákazníka

  • Czech description

    Pohled nabízejícího Customer Equity a pohled zákazníka Customer Value.

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA402%2F06%2F0297" target="_blank" >GA402/06/0297: Research of Application of Controlling Marketing Competencies and Elimination of Possible Marketing Difference in Small and Medium-size Enterprises</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2008

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Marketing & komunikace

  • ISSN

    1211-5622

  • e-ISSN

  • Volume of the periodical

    XVIII.

  • Issue of the periodical within the volume

    3

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    1

  • Pages from-to

  • UT code for WoS article

  • EID of the result in the Scopus database