Actual development trends in CRM conceptions in enterprises in the Czech Republic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A43865382" target="_blank" >RIV/70883521:28120/08:43865382 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Actual development trends in CRM conceptions in enterprises in the Czech Republic

Original language description

The highly competitive environment of the global economy is placing ever greater pressure on all types of companies, without difference. They therefore are forced to look for new opportunities to improve customer relations, They are especially interestedin ways of keeping existing clients an how to exploit the maximum financial benefit from the markets they serve. Apart,from the innovation of their business and marketing strategies, forming alliances with partners in order to fight in oversaturated markets, and the creation of new business relationships, one of the companies' priorities is the affective utilisation of modern CRM solutions. This paper describes the main findings of research into the Czech CRM market, summarises both tried and tested aswell as newly defined theories relating to the creation and application of the CRM concept as a process-oriented strategy, and evaluates the actual development trends in the Czech CRM market.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2008

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Systémová integrace

ISSN

1210-9479

e-ISSN

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Volume of the periodical

Neuvedeno

Issue of the periodical within the volume

Neuvedeno

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

16

Pages from-to

858-873

UT code for WoS article

000255548600109

EID of the result in the Scopus database

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