Actual development trends in CRM Conception in Czech Enterprise 2007

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507721" target="_blank" >RIV/70883521:28120/08:63507721 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Actual development trends in CRM Conception in Czech Enterprise 2007
Original language description
The highly competitive environment of the global economy is placing ever greater pressure on all types of companies, without difference. They therefore are forced to look for new opportunities to improve customer relations. They are especially interestedin ways of keeping existing clients and how to exploit the maximum financial benefit from the markets they serve. Apart from the innovation of their business and marketing strategies, forming alliances with partners in order to fight in oversaturated markets, and the creation of new business relationships, one of the companies? priorities is the effective utilisation of modem CRM solutions. This paper describes the main findings of research into the Czech CRM market, summarises both tried and tested aswell as newly defined theories relating to the creation and application of the CRM concept as a process-oriented strategy, and evaluates the actual development trends in the Czech CRM market.
Czech name
Aktuální trendy vývoje českého ERP trhu (2. vydání)
Czech description
Vysoce konkurenční prostředí globální ekonomiky klade velký tlak na všechny druhy firem bez rozdílu. Tímto jsou nuceni hledat neustále nové příležitosti a zlepšovat vztahy se zákazníky.

Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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