E-marketing - new marketing trend and its e-learning form
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F08%3A63507742" target="_blank" >RIV/70883521:28120/08:63507742 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
E-marketing - new marketing trend and its e-learning form
Original language description
E-marketing represents the usage of information technology in the process of creating, communicating, and bringing value to customers, and for managing customer relationship in ways that benefit the organization and its stakeholders. E-marketing can be considered to be equivalent to Internet marketing. Everything could be E- today. E-learning, e-marketing, e-mail, e-business, e-loans, e-ticket, e-life, e-government, e-shop ? It?s very important for the companies and for the universities to follow this E- trend. Information is the most valuable asset. Some authors call this situation an information war. The universities have to adapt their system of education to today?s requirements. This paper presents the latest news about e-marketing and about the new project at Faculty of Management and Economics: E-Marketing - new subject at Tomas Bata University in Zlín, Faculty of Management and Economics in context of information age. It will be described the project EVENE - Erasmus Virtual Econ
Czech name
E-marketing ? nový marketingový trend a jeho e-learningová forma
Czech description
Příspěvek se zabývá nejnovějšími marketingovými trendy v oblasti e-marketingu a zároveň projektem EVENE: Erasmus Virtual Economics & Management Studies Exchange, na kterém Fakulta managementu a ekonomiky UTB ve Zlíně participovala.
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
INTED 2008: International Technology, Education and Development Conference
ISBN
978-84-612-0190-7
ISSN
—
e-ISSN
—
Number of pages
1
Pages from-to
—
Publisher name
IATED - International Association for Technology, Education
Place of publication
Valencie
Event location
Valencie, Španělsko
Event date
Mar 3, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—