Customer''s Satisfaction - Forecast of the Company''s prosperity
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43867397" target="_blank" >RIV/70883521:28120/11:43867397 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Customer''s Satisfaction - Forecast of the Company''s prosperity
Original language description
It is the customer, who plays the decisive role in the long-term prosperity of a company. A prerequisite for a company's success are satisfied customers. Customer care, creating and strengthening the long-term relationship with a customer should be one of the key elements of a company's strategy. Fairness, transparency and mutual respect based on the application of the managerial ethics principals are the prerequisites for achieving the customer's satisfaction.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 16th International Business Information Management Association Conference
ISBN
978-0-9821489-5-2
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
757-760
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Kuala Lumpur, Malaysia
Event location
Kuala Lumpur, Malaysia
Event date
Jun 29, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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