Customer Satisfaction and Business Success
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870132" target="_blank" >RIV/70883521:28120/13:43870132 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Customer Satisfaction and Business Success
Original language description
The article deals with the importance of customer satisfaction to reach a business success on market. It consists of own exploration in this area which proves and completes some other studies stating the importance of employee attitude for customer retention rate. For own exploration of customer satisfaction was used relatively new method of NPS (Net Promoter Score) which is not yet thoroughly published in the Czech literature and is described here. The presented study in this article comes to the result that the business success is significantly dependant on customer satisfaction.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
9th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-248-0
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
1-4
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 25, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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