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Customer Satisfaction and Business Success

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870132" target="_blank" >RIV/70883521:28120/13:43870132 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Customer Satisfaction and Business Success

  • Original language description

    The article deals with the importance of customer satisfaction to reach a business success on market. It consists of own exploration in this area which proves and completes some other studies stating the importance of employee attitude for customer retention rate. For own exploration of customer satisfaction was used relatively new method of NPS (Net Promoter Score) which is not yet thoroughly published in the Czech literature and is described here. The presented study in this article comes to the result that the business success is significantly dependant on customer satisfaction.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    9th Annual International Bata Conference for Ph.D. Students and Young Researchers

  • ISBN

    978-80-7454-248-0

  • ISSN

  • e-ISSN

  • Number of pages

    4

  • Pages from-to

    1-4

  • Publisher name

    Fakulta managementu a ekonomiky, UTB ve Zlíně

  • Place of publication

    Zlín

  • Event location

    Zlín

  • Event date

    Apr 25, 2013

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article