Regional Food Labels As a Way To Reposition Mature Products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F18%3AN0008328" target="_blank" >RIV/71226401:_____/18:N0008328 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Regional Food Labels As a Way To Reposition Mature Products
Original language description
The chapter discusses the use of regional labels as a way to reinvent local food. The application and market presence of regional food labelling schemes is quite diverse across Europe, the broad range of food labelling policies within European Union member states reflects distinctions in historical evolution, organisation and development of food industries, as well as different consumer interests, attitudes and behaviour. Regional labels signal above all authenticity and genuineness, it is a sign that the product is actually produced in the region denoted by the name of the product. By using them, producers are able to use associations consumers connect with a specific region and in that way create for products a unique identity that might help mature products to be repositioned. Longitudinal research study on regional labelling in The Vysočina Region in the Czech Republic provided local food producers and stakeholders involved in the regional labelling schemes with insight into consumers‘ decision process and preferences since 2012. The content analysis of media presence and occurrence of the characteristics attached to each Vysočina regional label aimed to enhance and improve the communication strategy. By exploring the application of series of researches with both quantitative and qualitative design, this case study examines the ways in which local producers and authorities may have reconstructed their knowledge of the regional food market and use of regional labels.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Case Studies in the Traditional Food Sector: A volume in the Consumer Science and Strategic Marketing series
ISBN
978-0-08-101007-5
Number of pages of the result
29
Pages from-to
305-334
Number of pages of the book
376
Publisher name
Woodhead Publ., Elsevier
Place of publication
Duxford
UT code for WoS chapter
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