The Analysis of Czech Customers Attitude to Modern Technologies in Retail

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F15%3A00000563" target="_blank" >RIV/75081431:_____/15:00000563 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Analysis of Czech Customers Attitude to Modern Technologies in Retail
Original language description
Modern technologies are currently very important tools for retailers how to increase the effectiveness of processes which take place in retail chains. It is not just retailers who use modern technologies - customers also use these technologies when theymake purchases in retail stores. The main aim of this article is to analyse the attitude of Czech customers to these technologies from various aspects. Knowledge of customers' attitudes forms a basic step for retailers to be able to improve the modern technologies perception and also to increase the level of these technologies use. Based on the analysis it can be stated that the customers' attitude to modern technologies is modestly positive regardless the gender, age or other demographic and socioeconomic characteristics. Very interesting is the finding that modern technologies are used more by women and by inhabitants from the larger places of residence.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
25th International Business Information Management Association Conference - Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2015
ISBN
9780986041945
ISSN
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e-ISSN
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Number of pages
13
Pages from-to
571-583
Publisher name
International Business Information Management Association, IBIMA
Place of publication
Norristown (USA)
Event location
Amsterdam
Event date
May 7, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000360508700054

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