Marketing Strategy for Effective Customer Relationship Management

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F16%3A00000806" target="_blank" >RIV/75081431:_____/16:00000806 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing Strategy for Effective Customer Relationship Management
Original language description
This paper aims to analyse differential approaches to the Customer Relationship Management theory. The main strategies for the CRM concern the customers as the core value to the company. From establishing, developing, finishing and evaluation customer relations, with the help of technology, obtain, analyse and valuably use of the customer information and exchange at the aim of establishing a long-term relationship for profitability and competitive advantage. CRM, in some aspects, takes the customer as business partner and this concept helps the company act more effectively, efficiently and productively. The research question is: what is the proper effective strategy for customer relationship management. Several methodological approaches are examined and applied.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
ISBN
9780986041969
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
875-879
Publisher name
International Business Information Management Association, IBIMA
Place of publication
Norristown (USA)
Event location
Milan, Italy
Event date
May 4, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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