Does the implementation of loyalty programmes lead to gaining a loyal customer?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002133" target="_blank" >RIV/75081431:_____/21:00002133 - isvavai.cz</a>
Result on the web
<a href="https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul" target="_blank" >https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418887&h=fPldy5Xyuu%2fEOLbNe4%2fkTj2v1xHyrJ2m9te3o%2bSZ285GOK5PVFlPEyrP7eyfkYeNQrVS3ApokwTcorjC7uvs%2fQ%3d%3d&crl=f&resultNs=AdminWebAuth&resul</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Does the implementation of loyalty programmes lead to gaining a loyal customer?
Original language description
Authors aim is to evaluate the benefits of loyalty cards for sales support at three selected companies in the Czech market, especially Kaufland, Globus and Tesco, and to determine whether the implementation of the loyalty programme leads to gaining a loyal customer.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Ad Alta - Journal of Interdisciplinary Research
ISSN
1804-7890
e-ISSN
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Volume of the periodical
11
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
5
Pages from-to
392-396
UT code for WoS article
000674964900064
EID of the result in the Scopus database
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