Loyalty cards as a form of sales promotion for retail chains and their impact on customers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002431" target="_blank" >RIV/75081431:_____/22:00002431 - isvavai.cz</a>
Result on the web
<a href="https://littera-scripta.com/wp-content/uploads/2022/04/1_2022-01-Kalinova-Milova.pdf" target="_blank" >https://littera-scripta.com/wp-content/uploads/2022/04/1_2022-01-Kalinova-Milova.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Loyalty cards as a form of sales promotion for retail chains and their impact on customers
Original language description
The authors aim is to evaluate the benefits of loyalty programs applied in the form of loyalty cards, the motivation of customers to purchase and the impact on sales.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Littera Scripta
ISSN
1805-9112
e-ISSN
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Volume of the periodical
15
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
18
Pages from-to
1-18
UT code for WoS article
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EID of the result in the Scopus database
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