CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F12%3A10123329" target="_blank" >RIV/00216208:11230/12:10123329 - isvavai.cz</a>

Výsledek na webu

<a href="http://cebr.vse.cz/cebr/article/view/15" target="_blank" >http://cebr.vse.cz/cebr/article/view/15</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic

Popis výsledku v původním jazyce

This article presents an in-depth study based on open-source data analysis (Edelman Trust Barometer and European Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and in minor scale also NGO's havebeen experiencing since Global Financial Crisis in 2008. Trust is an essential line of corporate communications, public relations and reputation management of companies and it is personalized by the CEO's and top management. According to the data, the trust to CEO saw biggest decline in trust in the U.S., however in Slovakia the trust is still quite high, on the contrary to E.U. in general where the level of trust to CEO reached historical minimum of 30%. The overall shift from trusting the traditionalauthorities, such as government, CEO's and official representatives to academics, stakeholders, employees and general "vox populi" can be seen globally. The aim of this article is to define trust and the social and communication context o

Název v anglickém jazyce

CEO and Businesses are Losing Trust: Comparison of EU, USA, Czech and Slovak Republic

Popis výsledku anglicky

This article presents an in-depth study based on open-source data analysis (Edelman Trust Barometer and European Communication Monitor) concerning the general loss of trust, which both commercial companies, governments and in minor scale also NGO's havebeen experiencing since Global Financial Crisis in 2008. Trust is an essential line of corporate communications, public relations and reputation management of companies and it is personalized by the CEO's and top management. According to the data, the trust to CEO saw biggest decline in trust in the U.S., however in Slovakia the trust is still quite high, on the contrary to E.U. in general where the level of trust to CEO reached historical minimum of 30%. The overall shift from trusting the traditionalauthorities, such as government, CEO's and official representatives to academics, stakeholders, employees and general "vox populi" can be seen globally. The aim of this article is to define trust and the social and communication context o

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Central European Business Review

ISSN

1805-4854

e-ISSN

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Svazek periodika

1

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

7-13

Kód UT WoS článku

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EID výsledku v databázi Scopus

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