Is there a Leadership Crisis? CEO Positioning and Communication in Relations to Reputation Management

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10174212" target="_blank" >RIV/00216208:11230/13:10174212 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Is there a Leadership Crisis? CEO Positioning and Communication in Relations to Reputation Management

Popis výsledku v původním jazyce

The aim of this article is to explore the role of CEO and its reputation management in relations to the overall effectiveness and communication strategy of a company, institution or organization. According to the latest research on the development of public relations and communication management in Europe, more companies are stressing the positioning and profiling of CEO as a visible representative, who is embodying the corporate or institutional values and norms. CEO reputation has a direct impact on the reputation of the represented institutions; however, this varies not only from country-to-country, but also in different areas of strategic communication, such as marketing, internal or political communication. Also, differences between joint stock orprivate companies, governmental organizations or NGO's are significant. This article provides a new in-depth look on how the CEO reputation is being currently managed within European companies and organizations and shows the dominant app

Název v anglickém jazyce

Is there a Leadership Crisis? CEO Positioning and Communication in Relations to Reputation Management

Popis výsledku anglicky

The aim of this article is to explore the role of CEO and its reputation management in relations to the overall effectiveness and communication strategy of a company, institution or organization. According to the latest research on the development of public relations and communication management in Europe, more companies are stressing the positioning and profiling of CEO as a visible representative, who is embodying the corporate or institutional values and norms. CEO reputation has a direct impact on the reputation of the represented institutions; however, this varies not only from country-to-country, but also in different areas of strategic communication, such as marketing, internal or political communication. Also, differences between joint stock orprivate companies, governmental organizations or NGO's are significant. This article provides a new in-depth look on how the CEO reputation is being currently managed within European companies and organizations and shows the dominant app

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Management

ISSN

1998-1627

e-ISSN

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Svazek periodika

8

Číslo periodika v rámci svazku

11

Stát vydavatele periodika

RU - Ruská federace

Počet stran výsledku

5

Strana od-do

29-33

Kód UT WoS článku

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EID výsledku v databázi Scopus

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