"Fake product? Why not!" Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F12%3A10125826" target="_blank" >RIV/00216208:11230/12:10125826 - isvavai.cz</a>

Výsledek na webu

<a href="http://cebr.vse.cz/cebr/article/view/29" target="_blank" >http://cebr.vse.cz/cebr/article/view/29</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

"Fake product? Why not!" Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia

Popis výsledku v původním jazyce

This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business of top luxury is rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it to the context of other CEE countries. It gives clear managerial implications on how to communicate the importance of originality, benefits for theconsumer when consuming original goods and social marketing of ethical consumption.

Název v anglickém jazyce

"Fake product? Why not!" Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia

Popis výsledku anglicky

This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business of top luxury is rising during the crisis. New categories of counterfeit goods are emerging constantly, including electronics and computer parts, pharmaceuticals, even FMCG such as food, beverages or cosmetics. This article presents data from GfK research on attitudes towards counterfeit goods in Slovakia and puts it to the context of other CEE countries. It gives clear managerial implications on how to communicate the importance of originality, benefits for theconsumer when consuming original goods and social marketing of ethical consumption.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Central European Business Review

ISSN

1805-4854

e-ISSN

—

Svazek periodika

1

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

5

Strana od-do

23-28

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—