Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10139940" target="_blank" >RIV/00216208:11230/13:10139940 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility

Popis výsledku v původním jazyce

This article analyses the emergence of a new trend in local marketing communication in the Czech Republic. After the loss of public trust connected with the economic crisis in 2008 many state officials and politicians were blamed for corruption and fraud(Edelman, 2013). Corruption emerged as a main issue of government communication in Nečas administration and is was also set by many media as main agenda. Howev-er, the anti-corruption issue and rhetoric emerged within the business sector as well. Anti-corruption claims and values were used by a wide range of companies and institu-tions, in NGO's, private companies or even as a business plan for start-up. The article discusses embedding anti-corruption rhetoric and transparency as corporate culture andvalues and as a form of social responsibility of companies.

Název v anglickém jazyce

Anti-Corruption Rhetoric as a New Trend in Czech Marketing Communication and Social Responsibility

Popis výsledku anglicky

This article analyses the emergence of a new trend in local marketing communication in the Czech Republic. After the loss of public trust connected with the economic crisis in 2008 many state officials and politicians were blamed for corruption and fraud(Edelman, 2013). Corruption emerged as a main issue of government communication in Nečas administration and is was also set by many media as main agenda. Howev-er, the anti-corruption issue and rhetoric emerged within the business sector as well. Anti-corruption claims and values were used by a wide range of companies and institu-tions, in NGO's, private companies or even as a business plan for start-up. The article discusses embedding anti-corruption rhetoric and transparency as corporate culture andvalues and as a form of social responsibility of companies.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Current challenges of marketing and their application in practice: scientific articles

ISBN

978-80-225-3632-5

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

47-53

Název nakladatele

Ekonóm

Místo vydání

Bratislava

Místo konání akce

Bratislava

Datum konání akce

25. 4. 2013

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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