Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F14%3A10284660" target="_blank" >RIV/00216208:11230/14:10284660 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216305:26510/14:PU111373

Výsledek na webu

<a href="http://dx.doi.org/10.1016/j.sbspro.2014.11.215" target="_blank" >http://dx.doi.org/10.1016/j.sbspro.2014.11.215</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.sbspro.2014.11.215" target="_blank" >10.1016/j.sbspro.2014.11.215</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares

Popis výsledku v původním jazyce

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt the order to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

Název v anglickém jazyce

Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares

Popis výsledku anglicky

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt the order to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

19th International Scientific Conference on Economics and Management 2014 (ICEM-2014)

ISBN

—

ISSN

1877-0428

e-ISSN

—

Počet stran výsledku

5

Strana od-do

424-428

Název nakladatele

Elsevier

Místo vydání

Amsterdam

Místo konání akce

Riga

Datum konání akce

23. 4. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000360006400083