Politicising platform, or another campaign tool: Locality-related differences in the perception of facebook's role in pre-election period

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10377946" target="_blank" >RIV/00216208:11230/18:10377946 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.15847/obsOBS1232018915" target="_blank" >https://doi.org/10.15847/obsOBS1232018915</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15847/obsOBS1232018915" target="_blank" >10.15847/obsOBS1232018915</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Politicising platform, or another campaign tool: Locality-related differences in the perception of facebook's role in pre-election period

Popis výsledku v původním jazyce

In recent years, Facebook has become a regular part of political campaigning and as such a subject of an extensive research. Yet relatively few studies have focused on audience perspective and the perception of Facebook in campaigns. The aim of this explorative study is to contribute to this area; it compares perceptions of Facebook&apos;s role in a campaign held before communal elections in two localities in the Czech Republic. Based on qualitative data from diary research and semi-structured interviews, it discusses the role of communication context (especially the character and diversity of local information channels) in the perceived position and influence of Facebook in the pre-election period. The results show that both Facebook&apos;s role and influence can be understood quite differently, depending on the character of communication platforms used in the campaign. The study also analyses people&apos;s expectations of the social media site, which in turn may lead to certain disillusionment as to the character (especially interactivity) of the campaign and, consequently, politics in general.

Název v anglickém jazyce

Politicising platform, or another campaign tool: Locality-related differences in the perception of facebook's role in pre-election period

Popis výsledku anglicky

In recent years, Facebook has become a regular part of political campaigning and as such a subject of an extensive research. Yet relatively few studies have focused on audience perspective and the perception of Facebook in campaigns. The aim of this explorative study is to contribute to this area; it compares perceptions of Facebook&apos;s role in a campaign held before communal elections in two localities in the Czech Republic. Based on qualitative data from diary research and semi-structured interviews, it discusses the role of communication context (especially the character and diversity of local information channels) in the perceived position and influence of Facebook in the pre-election period. The results show that both Facebook&apos;s role and influence can be understood quite differently, depending on the character of communication platforms used in the campaign. The study also analyses people&apos;s expectations of the social media site, which in turn may lead to certain disillusionment as to the character (especially interactivity) of the campaign and, consequently, politics in general.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Observatorio

ISSN

1646-5954

e-ISSN

—

Svazek periodika

12

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

PT - Portugalská republika

Počet stran výsledku

16

Strana od-do

1-16

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85052137280