Facebook as an instrument of election campaigning and voters' engagement: Comparing Czechia and Poland

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F19%3A10393799" target="_blank" >RIV/00216208:11230/19:10393799 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216208:11210/19:10393799

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9H-AzfCwID" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9H-AzfCwID</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/0267323118810884" target="_blank" >10.1177/0267323118810884</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Facebook as an instrument of election campaigning and voters' engagement: Comparing Czechia and Poland

Popis výsledku v původním jazyce

Adding to the growing scholarship on the use and role of social media in election campaigning, this article examines and compares the character and determinants of Internet users&apos; engagement with political party communication in 2013 and 2015 Parliamentary election campaigns in Czechia and Poland. Apart from the relationship between the thematic focus of party-produced content and the level of users&apos; interactivity, the study also explores the way the tonality of users&apos; comments is influenced by different types of party communication, as well as by users&apos; gender. The results suggest that the level of support for a party status is largely independent of the content of the message in both countries. The type of content has, however, an effect on the intensity of criticism by the users, with policy-related subjects generating more negativity than mobilization- or campaign-oriented statuses. Finally, the study points to both gender gaps and gender as a strong predictor of user negativity, as female users - while constituting a minority of participants in both countries - tend to be significantly less negative in their comments towards the home party. Overall, the comparative study reveals both similarities and differences in the way Czech and Polish parties utilize Facebook as campaign platform, as well as in their respective Internet users&apos; engagement with parties messages.

Název v anglickém jazyce

Facebook as an instrument of election campaigning and voters' engagement: Comparing Czechia and Poland

Popis výsledku anglicky

Adding to the growing scholarship on the use and role of social media in election campaigning, this article examines and compares the character and determinants of Internet users&apos; engagement with political party communication in 2013 and 2015 Parliamentary election campaigns in Czechia and Poland. Apart from the relationship between the thematic focus of party-produced content and the level of users&apos; interactivity, the study also explores the way the tonality of users&apos; comments is influenced by different types of party communication, as well as by users&apos; gender. The results suggest that the level of support for a party status is largely independent of the content of the message in both countries. The type of content has, however, an effect on the intensity of criticism by the users, with policy-related subjects generating more negativity than mobilization- or campaign-oriented statuses. Finally, the study points to both gender gaps and gender as a strong predictor of user negativity, as female users - while constituting a minority of participants in both countries - tend to be significantly less negative in their comments towards the home party. Overall, the comparative study reveals both similarities and differences in the way Czech and Polish parties utilize Facebook as campaign platform, as well as in their respective Internet users&apos; engagement with parties messages.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

<a href="/cs/project/GA14-05575S" target="_blank" >GA14-05575S: Role sociálních médií v transformaci politické komunikace a občanské participace v České republice</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Journal of Communication

ISSN

0267-3231

e-ISSN

—

Svazek periodika

34

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

21

Strana od-do

121-141

Kód UT WoS článku

000464521700001

EID výsledku v databázi Scopus

2-s2.0-85059040747