The role of social innovations in building the nonprofit sustainability: New approaches to marketing

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F20%3A10425870" target="_blank" >RIV/00216208:11230/20:10425870 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

The role of social innovations in building the nonprofit sustainability: New approaches to marketing

Popis výsledku v původním jazyce

In providing public services, nonprofits need to prove to their sponsors and donors (both private and public) that they can deliver the services and make social impact with greater efficiency and effectiveness than other providers. This might be one of the incentives to introduce social innovations into their activities. In this paper we investigate the individual cases of the co-creation type of social innovations and the way they help contribute to the sustainability of the organizations and their marketing strategies. The methodological approach is based on qualitative research: case studies and structured interviews with key stakeholders on the co-creation process in selected region of Slovakia. One of the main findings suggests that improved marketing was not a goal of the initiatives but a &quot;by-product&quot; of a social innovation in the co-creation process. In analysed cases, the co-creation has led to increased accountability and trustworthiness of non-profit organizations and helped their visibility and their ability to fulfil their missions.

Název v anglickém jazyce

The role of social innovations in building the nonprofit sustainability: New approaches to marketing

Popis výsledku anglicky

In providing public services, nonprofits need to prove to their sponsors and donors (both private and public) that they can deliver the services and make social impact with greater efficiency and effectiveness than other providers. This might be one of the incentives to introduce social innovations into their activities. In this paper we investigate the individual cases of the co-creation type of social innovations and the way they help contribute to the sustainability of the organizations and their marketing strategies. The methodological approach is based on qualitative research: case studies and structured interviews with key stakeholders on the co-creation process in selected region of Slovakia. One of the main findings suggests that improved marketing was not a goal of the initiatives but a &quot;by-product&quot; of a social innovation in the co-creation process. In analysed cases, the co-creation has led to increased accountability and trustworthiness of non-profit organizations and helped their visibility and their ability to fulfil their missions.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50602 - Public administration

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Opportunities and Threats to Current Management of Non-profit Organizations in Cross-border Comparison 2020

ISBN

978-3-86367-063-4

ISSN

—

e-ISSN

—

Počet stran výsledku

15

Strana od-do

101-115

Název nakladatele

Verlag der Gesellschaft für Unternehmensrechnung und Controlling

Místo vydání

Chemnitz

Místo konání akce

Plzeň (online)

Datum konání akce

20. 11. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—