Upcoming trends in the focus of CSR programs of companies in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F21%3A10428774" target="_blank" >RIV/00216208:11230/21:10428774 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.efp.cz/sbornik/" target="_blank" >https://www.efp.cz/sbornik/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Upcoming trends in the focus of CSR programs of companies in the Czech Republic

Popis výsledku v původním jazyce

Nowadays, the world is undergoing significant changes that are not only economic, but also social and environmental. Environmental change is not paid as much attention as in previous years. At least not in the media. This fact has a direct impact on the behavior of the public as consumers and on the behavior of companies. In the several last years the research has shown the direct influence of companies on the responsible behavior of their customers. At the same time, we were able to trace the influence of firms&apos; socially responsible behavior on their corporate image and customer favor. These relationships are formed through the media, both new and traditional. The aim of the paper is to analyse how traditional media informed about changes in programmes of corporate social responsibility. For the research was used 1) content analysis of selected Czech media (by using the Newton Media database), 2) questionnaire survey in 100 Czech companies that deal with CSR. The purpose is to show what topics and how intensively inform the Czech media. Based on the results, it is possible to estimate the development of the behavior of companies and their customers in the near future

Název v anglickém jazyce

Upcoming trends in the focus of CSR programs of companies in the Czech Republic

Popis výsledku anglicky

Nowadays, the world is undergoing significant changes that are not only economic, but also social and environmental. Environmental change is not paid as much attention as in previous years. At least not in the media. This fact has a direct impact on the behavior of the public as consumers and on the behavior of companies. In the several last years the research has shown the direct influence of companies on the responsible behavior of their customers. At the same time, we were able to trace the influence of firms&apos; socially responsible behavior on their corporate image and customer favor. These relationships are formed through the media, both new and traditional. The aim of the paper is to analyse how traditional media informed about changes in programmes of corporate social responsibility. For the research was used 1) content analysis of selected Czech media (by using the Newton Media database), 2) questionnaire survey in 100 Czech companies that deal with CSR. The purpose is to show what topics and how intensively inform the Czech media. Based on the results, it is possible to estimate the development of the behavior of companies and their customers in the near future

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

European Forum of Entrepreneurship 2021 : “Viroeconomies - collapse or new business opportunities?” : Proceedings of the 14th International Scientific Conference

ISBN

978-80-87325-42-1

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

15-25

Název nakladatele

Newton College

Místo vydání

Prague

Místo konání akce

Praha

Datum konání akce

12. 3. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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