Space for self-expression: communication of Czech female athletes on social media and fansʼ reactions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F21%3A10435392" target="_blank" >RIV/00216208:11230/21:10435392 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=tkevhX9Wee" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=tkevhX9Wee</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14712/23366052.2021.10" target="_blank" >10.14712/23366052.2021.10</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Space for self-expression: communication of Czech female athletes on social media and fansʼ reactions

Popis výsledku v původním jazyce

Social media platforms allow athletes to share information with the public. This opportunity is arguably more important for female athletes who traditionally receive less space in the mainstream media than their male counterparts. This article focuses on the social media self-presentation of six successful, internationally recognized, professional Czech female athletes and their fans&apos; reactions. By using qualitative and quantitative content analyses, it was revealed that throughout the season, the selected athletes presented themselves as powerful professionals, while their off-season posting tended to be more personal and, for the most part, more feminine. Contrary to previous research, fans did not frequently respond with explicitly sexual or negative comments. Moreover, they supported and admired the athletes, and in most cases, reacted positively. A higher sensitivity was indicated in relation to the sportswomen&apos;s personal relationships and opinions. This leads us to the conclusion that social media enables professional female athletes to present themselves more freely than traditional media and be positively received by the public.

Název v anglickém jazyce

Space for self-expression: communication of Czech female athletes on social media and fansʼ reactions

Popis výsledku anglicky

Social media platforms allow athletes to share information with the public. This opportunity is arguably more important for female athletes who traditionally receive less space in the mainstream media than their male counterparts. This article focuses on the social media self-presentation of six successful, internationally recognized, professional Czech female athletes and their fans&apos; reactions. By using qualitative and quantitative content analyses, it was revealed that throughout the season, the selected athletes presented themselves as powerful professionals, while their off-season posting tended to be more personal and, for the most part, more feminine. Contrary to previous research, fans did not frequently respond with explicitly sexual or negative comments. Moreover, they supported and admired the athletes, and in most cases, reacted positively. A higher sensitivity was indicated in relation to the sportswomen&apos;s personal relationships and opinions. This leads us to the conclusion that social media enables professional female athletes to present themselves more freely than traditional media and be positively received by the public.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Carolinae. Kinanthropologica

ISSN

1212-1428

e-ISSN

—

Svazek periodika

57

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

26

Strana od-do

147-172

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—