New in Covid: Variations of Newness in Media Reception of Czech Cultural Events

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F21%3A10437449" target="_blank" >RIV/00216208:11230/21:10437449 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/MI_2021_eng_FINAL.pdf" target="_blank" >https://fmk.sk/download/MI_2021_eng_FINAL.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

New in Covid: Variations of Newness in Media Reception of Czech Cultural Events

Popis výsledku v původním jazyce

Czech culture was, as well as other areas, forced to cope with the effects of the Covid-19 pandemic. The aim of our study is to define and interpret key attributes of mass media acceptance of new, innovative cultural events in times of pandemic crisis and a potential transformation of the media discourse. We illustrate it on specific examples of cultural events, and due to the importance of mass media in the time of the pandemic, we rely methodologically on media and discourse analysis. The research is based on a qualitative content analysis which investigates the ways art and culture are presented in the media. Based on our findings, the dominant changes in the discursive perception and depiction of the newness of the cultural productions lie in the ways the media think about the presentation of form and content of art, in a heterogeneous reception of online forms of culture and in a significant concentration of positive motives associated with cultural events.

Název v anglickém jazyce

New in Covid: Variations of Newness in Media Reception of Czech Cultural Events

Popis výsledku anglicky

Czech culture was, as well as other areas, forced to cope with the effects of the Covid-19 pandemic. The aim of our study is to define and interpret key attributes of mass media acceptance of new, innovative cultural events in times of pandemic crisis and a potential transformation of the media discourse. We illustrate it on specific examples of cultural events, and due to the importance of mass media in the time of the pandemic, we rely methodologically on media and discourse analysis. The research is based on a qualitative content analysis which investigates the ways art and culture are presented in the media. Based on our findings, the dominant changes in the discursive perception and depiction of the newness of the cultural productions lie in the ways the media think about the presentation of form and content of art, in a heterogeneous reception of online forms of culture and in a significant concentration of positive motives associated with cultural events.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity: New changes, new challenges

ISBN

978-80-572-0220-2

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

8

Strana od-do

269-276

Název nakladatele

Faculty of Mass Media Communication. University of SS. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Trnava

Datum konání akce

9. 11. 2021

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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