Digital practices tracing: studying consumer lurking in digital environments

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10452620" target="_blank" >RIV/00216208:11230/23:10452620 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=BNnfUXmdMx" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=BNnfUXmdMx</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/0267257X.2022.2105385" target="_blank" >10.1080/0267257X.2022.2105385</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Digital practices tracing: studying consumer lurking in digital environments

Popis výsledku v původním jazyce

The aim of this article is to offer a methodological framework for a systematic capture and analysis of consumer lurking practices in digital environments. Despite the prevalence of lurking, it is still an understudied topic in marketing and consumer research due to methodological constraints. To remedy this, we introduce Digital Practices Tracing (DPT), a novel methodological framework integrating digital methods and post-phenomenological inquiry. This combination allows capturing naturally occuring digital lurking practices and uncovering their underlying motivations. The article&apos;s contribution is threefold. First, it provides a detailed research protocol that can be easily applied and further scaled. Second, it applies the methodology to make invisible lurking practices on social media visible. Third, it introduces an ad hoc taxonomy of digital lurking practices useful to trace and measure them.

Název v anglickém jazyce

Digital practices tracing: studying consumer lurking in digital environments

Popis výsledku anglicky

The aim of this article is to offer a methodological framework for a systematic capture and analysis of consumer lurking practices in digital environments. Despite the prevalence of lurking, it is still an understudied topic in marketing and consumer research due to methodological constraints. To remedy this, we introduce Digital Practices Tracing (DPT), a novel methodological framework integrating digital methods and post-phenomenological inquiry. This combination allows capturing naturally occuring digital lurking practices and uncovering their underlying motivations. The article&apos;s contribution is threefold. First, it provides a detailed research protocol that can be easily applied and further scaled. Second, it applies the methodology to make invisible lurking practices on social media visible. Third, it introduces an ad hoc taxonomy of digital lurking practices useful to trace and measure them.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Marketing Management

ISSN

1472-1376

e-ISSN

1472-1376

Svazek periodika

39

Číslo periodika v rámci svazku

3-4

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

31

Strana od-do

244-274

Kód UT WoS článku

000836644600001

EID výsledku v databázi Scopus

2-s2.0-85135491753