MOTIVATIONS BEHIND THE PRODUCTION OF NEWS PODCASTS IN ESTABLISHED CZECH MEDIA
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10467426" target="_blank" >RIV/00216208:11230/23:10467426 - isvavai.cz</a>
Výsledek na webu
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=u_KyD96.Uy" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=u_KyD96.Uy</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.10" target="_blank" >10.34135/communicationtoday.2023.Vol.14.No.1.10</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
MOTIVATIONS BEHIND THE PRODUCTION OF NEWS PODCASTS IN ESTABLISHED CZECH MEDIA
Popis výsledku v původním jazyce
News podcasts are an emerging media phenomenon in Czechia, and yet there has never been a proper analysis of the fundamental incentives for producing them. This study identifies three principal factors that motivate established media houses to create news podcasts alongside other traditional forms of delivering the news: focus on a younger audience, content presentation and the building of trust. Each motive is analysed independently and thoroughly. The study also reveals the background of media marketing strategies concerning podcasts and examines the mechanisms of adapting foreign trends in podcasting to the Czech context. The study focuses on six different Czech news podcasts (including news-politics and news-talk formats) and is based on twelve in-depth interviews with the hosts and their Editors-in-Chief. This work aims to broaden the knowledge of podcasting in Czechia and to help understand how this surging media platform can be generally used to share news stories and information about current affairs.
Název v anglickém jazyce
MOTIVATIONS BEHIND THE PRODUCTION OF NEWS PODCASTS IN ESTABLISHED CZECH MEDIA
Popis výsledku anglicky
News podcasts are an emerging media phenomenon in Czechia, and yet there has never been a proper analysis of the fundamental incentives for producing them. This study identifies three principal factors that motivate established media houses to create news podcasts alongside other traditional forms of delivering the news: focus on a younger audience, content presentation and the building of trust. Each motive is analysed independently and thoroughly. The study also reveals the background of media marketing strategies concerning podcasts and examines the mechanisms of adapting foreign trends in podcasting to the Czech context. The study focuses on six different Czech news podcasts (including news-politics and news-talk formats) and is based on twelve in-depth interviews with the hosts and their Editors-in-Chief. This work aims to broaden the knowledge of podcasting in Czechia and to help understand how this surging media platform can be generally used to share news stories and information about current affairs.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
50802 - Media and socio-cultural communication
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Communication Today
ISSN
1338-130X
e-ISSN
2730-051X
Svazek periodika
14
Číslo periodika v rámci svazku
1
Stát vydavatele periodika
SK - Slovenská republika
Počet stran výsledku
15
Strana od-do
158-172
Kód UT WoS článku
001051446300010
EID výsledku v databázi Scopus
2-s2.0-85161095317