Tracking Digital Audiences in the Disrupted Public Sphere. The Journey of Czech Audiences from Television to Social Media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10473874" target="_blank" >RIV/00216208:11230/23:10473874 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/MM_2023_eng.pdf" target="_blank" >https://fmk.sk/download/MM_2023_eng.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.34135/mmidentity-2023-21" target="_blank" >10.34135/mmidentity-2023-21</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Tracking Digital Audiences in the Disrupted Public Sphere. The Journey of Czech Audiences from Television to Social Media

Popis výsledku v původním jazyce

This study examines the transformation of the audience of traditional television journalism. While the form oftelevision political debates does not change much, their audience has become significantly different. Besidetelevision audiences, there is a growing number of digital viewers. This audience analysis of Czech TV digitalviewers confirms that not only have their numbers increased during the recent years but sociodemographiccharacteristics are also completely different from those of the television viewers. The study shows that digitalviewers consume the content of political debates on other platforms. Social networks (including those used bythe television itself) frame the viewer&apos;s expectations before watching the debate. The study thus draws attentionto the fact that the degree of coherence between different audience groups needs to be examined in detail in thecontext of the growing diversity of digital audiences.

Název v anglickém jazyce

Tracking Digital Audiences in the Disrupted Public Sphere. The Journey of Czech Audiences from Television to Social Media

Popis výsledku anglicky

This study examines the transformation of the audience of traditional television journalism. While the form oftelevision political debates does not change much, their audience has become significantly different. Besidetelevision audiences, there is a growing number of digital viewers. This audience analysis of Czech TV digitalviewers confirms that not only have their numbers increased during the recent years but sociodemographiccharacteristics are also completely different from those of the television viewers. The study shows that digitalviewers consume the content of political debates on other platforms. Social networks (including those used bythe television itself) frame the viewer&apos;s expectations before watching the debate. The study thus draws attentionto the fact that the degree of coherence between different audience groups needs to be examined in detail in thecontext of the growing diversity of digital audiences.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MARKETING IDENTITY: AI - THE FUTURE OF TODAY: Conference Proceedings from the Annual International Scientific Conference „Marketing and Media Identity: AI – The Future of Today“

ISBN

978-80-572-0415-2

ISSN

2729-7527

e-ISSN

—

Počet stran výsledku

13

Strana od-do

202-214

Název nakladatele

University of Ss. Cyril and Methodius in Trnava

Místo vydání

Trnava

Místo konání akce

Trnava

Datum konání akce

14. 11. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—