Innovations in Arts Marketing: From Art Sensationalism to Experiential Art Fairs
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10479472" target="_blank" >RIV/00216208:11230/24:10479472 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.4018/979-8-3693-4195-7.ch010" target="_blank" >https://doi.org/10.4018/979-8-3693-4195-7.ch010</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/979-8-3693-4195-7.ch010" target="_blank" >10.4018/979-8-3693-4195-7.ch010</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Innovations in Arts Marketing: From Art Sensationalism to Experiential Art Fairs
Popis výsledku v původním jazyce
The art market developed from artisanal trading to a 68-billion-dollar behemoth of an industry that pioneered many innovative business practices. Its early stakeholders established simple practices to capitalize on highly transactional cash flow. As the art market grew into a complex system, so did the number of stakeholders and their business and marketing practices. The first part of this chapter will provide a brief background on arts marketing discipline and its evolution. The second part will examine contemporary marketing concepts and practices using examples from two case studies, one focused on art sensationalism and the other on art fairs as experiential marketing systems. Both case studies will also present relevant arts marketing concepts supported by numerous real-life examples to demonstrate the creativity of contemporary marketing strategies in the art world and their applicability to other areas.
Název v anglickém jazyce
Innovations in Arts Marketing: From Art Sensationalism to Experiential Art Fairs
Popis výsledku anglicky
The art market developed from artisanal trading to a 68-billion-dollar behemoth of an industry that pioneered many innovative business practices. Its early stakeholders established simple practices to capitalize on highly transactional cash flow. As the art market grew into a complex system, so did the number of stakeholders and their business and marketing practices. The first part of this chapter will provide a brief background on arts marketing discipline and its evolution. The second part will examine contemporary marketing concepts and practices using examples from two case studies, one focused on art sensationalism and the other on art fairs as experiential marketing systems. Both case studies will also present relevant arts marketing concepts supported by numerous real-life examples to demonstrate the creativity of contemporary marketing strategies in the art world and their applicability to other areas.
Klasifikace
Druh
C - Kapitola v odborné knize
CEP obor
—
OECD FORD obor
50201 - Economic Theory
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2024
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název knihy nebo sborníku
Marketing Innovation Strategies and Consumer Behavior
ISBN
979-8-3693-4195-7
Počet stran výsledku
28
Strana od-do
215-242
Počet stran knihy
469
Název nakladatele
IGI Global
Místo vydání
Hershey, PA
Kód UT WoS kapitoly
—