The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10494443" target="_blank" >RIV/00216208:11230/25:10494443 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1108/S2398-391420250000008004" target="_blank" >https://doi.org/10.1108/S2398-391420250000008004</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/S2398-391420250000008004" target="_blank" >10.1108/S2398-391420250000008004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?

Popis výsledku v původním jazyce

This chapter examines the intricate landscape of Environmental, Social, Governance (ESG) principles, addressing their entwined relationship with politics and evolving moral standards. It presents a critical discourse on the authenticity of corporate intentions versus their actual conduct. Amidst the proliferation of Corporate Social Responsibility (CSR) and ESG rhetorics, we challenge the reader is challenged to consider whether these are substantive efforts or merely strategic communications to foster a responsible image. The chapter illuminates the potential for corporate hypocrisy, using case studies from the tobacco, finance, and fashion industries to highlight how companies might navigate the fine line of responsibility in practice.Through the lens of these sectors, the narrative unfolds to show how the original intent of ESG can be overshadowed by the political and economic agendas, sometimes leading to a reticence in fully embracing these values. The chapter emphasises the importance of critical thinking, honesty, and transparency in strategic communication. It calls on companies to integrate ESG principles into their core strategies in a way that ensures alignment between their proclaimed and enacted values.

Název v anglickém jazyce

The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?

Popis výsledku anglicky

This chapter examines the intricate landscape of Environmental, Social, Governance (ESG) principles, addressing their entwined relationship with politics and evolving moral standards. It presents a critical discourse on the authenticity of corporate intentions versus their actual conduct. Amidst the proliferation of Corporate Social Responsibility (CSR) and ESG rhetorics, we challenge the reader is challenged to consider whether these are substantive efforts or merely strategic communications to foster a responsible image. The chapter illuminates the potential for corporate hypocrisy, using case studies from the tobacco, finance, and fashion industries to highlight how companies might navigate the fine line of responsibility in practice.Through the lens of these sectors, the narrative unfolds to show how the original intent of ESG can be overshadowed by the political and economic agendas, sometimes leading to a reticence in fully embracing these values. The chapter emphasises the importance of critical thinking, honesty, and transparency in strategic communication. It calls on companies to integrate ESG principles into their core strategies in a way that ensures alignment between their proclaimed and enacted values.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Responsibility in Strategic Communication : Truth or Trap?

ISBN

978-1-83549-793-7

Počet stran výsledku

16

Strana od-do

31-46

Počet stran knihy

210

Název nakladatele

Emerald Publishing

Místo vydání

Leeds

Kód UT WoS kapitoly

—