A Populist, Influencer, and Religious Politician: A Qualitative Analysis of Marin Miletić’s Communication on Instagram during the Croatian Election Campaign

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F25%3A10495639" target="_blank" >RIV/00216208:11230/25:10495639 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=icnbOUI1qi" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=icnbOUI1qi</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1163/25888072-bja10071" target="_blank" >10.1163/25888072-bja10071</a>

Jazyk výsledku

angličtina

Název v původním jazyce

A Populist, Influencer, and Religious Politician: A Qualitative Analysis of Marin Miletić’s Communication on Instagram during the Croatian Election Campaign

Popis výsledku v původním jazyce

Celebrity populism describes a combination of populism and celebrity politics in contemporary political communication. This paper narrows the concept down, as we present what we recognize as a populist influencer politician - a populist politician who is performing in a style of an influencer. Moreover, we analyze a specific role religion plays in the construction of populist messages. The empirical part centers on Marin Miletić, a populist politician and former religion teacher from Croatia who is communicating as an influencer on social media. Qualitative content analysis of Miletić&apos;s Instagram Stories during the Croatian parliamentary election campaign in 2024 unravels how he combines political, religious, and private personas on social media. The paper provides detailed examples of how influencer style and religion content emphasize his populist messages. At the same time, we shed light on the blurred lines between entertainment, politics, populism, and religion in contemporary political communication.

Název v anglickém jazyce

A Populist, Influencer, and Religious Politician: A Qualitative Analysis of Marin Miletić’s Communication on Instagram during the Croatian Election Campaign

Popis výsledku anglicky

Celebrity populism describes a combination of populism and celebrity politics in contemporary political communication. This paper narrows the concept down, as we present what we recognize as a populist influencer politician - a populist politician who is performing in a style of an influencer. Moreover, we analyze a specific role religion plays in the construction of populist messages. The empirical part centers on Marin Miletić, a populist politician and former religion teacher from Croatia who is communicating as an influencer on social media. Qualitative content analysis of Miletić&apos;s Instagram Stories during the Croatian parliamentary election campaign in 2024 unravels how he combines political, religious, and private personas on social media. The paper provides detailed examples of how influencer style and religion content emphasize his populist messages. At the same time, we shed light on the blurred lines between entertainment, politics, populism, and religion in contemporary political communication.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Populism

ISSN

2588-8064

e-ISSN

2588-8072

Svazek periodika

8

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

27

Strana od-do

53-79

Kód UT WoS článku

001618292200003

EID výsledku v databázi Scopus

2-s2.0-85217068750