Visual Literacy as Systematic Competence in Visual Design and Production

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F15%3A10312143" target="_blank" >RIV/00216208:11240/15:10312143 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.inter-disciplinary.net/publishing/product/creating-a-visual-world/" target="_blank" >http://www.inter-disciplinary.net/publishing/product/creating-a-visual-world/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Visual Literacy as Systematic Competence in Visual Design and Production

Popis výsledku v původním jazyce

This contribution argues about the principles of active participation in visual communication. Normally, such a visual communication has been reserved only for the professionals from the media design, as a general public mostly does not feel competent tocommunicate visual functions. We do reconsider elementary questions of visual sign language and its implementation within the effort for fostering students to learn how to apply these visual means in daily practice. As visual means, we might shortlist aline, surface, shape, contour or volume etc. These visual means neither have a distinct implementation, nor the minority of the population is being competent to approximate these elements to original individual visual design. Gradual change in the discourse on visual language has been led foremost about the generalization and simplification of this visual language that empowers the individual in the orientation in the structure of this visual language, and equally in the learning of new

Název v anglickém jazyce

Visual Literacy as Systematic Competence in Visual Design and Production

Popis výsledku anglicky

This contribution argues about the principles of active participation in visual communication. Normally, such a visual communication has been reserved only for the professionals from the media design, as a general public mostly does not feel competent tocommunicate visual functions. We do reconsider elementary questions of visual sign language and its implementation within the effort for fostering students to learn how to apply these visual means in daily practice. As visual means, we might shortlist aline, surface, shape, contour or volume etc. These visual means neither have a distinct implementation, nor the minority of the population is being competent to approximate these elements to original individual visual design. Gradual change in the discourse on visual language has been led foremost about the generalization and simplification of this visual language that empowers the individual in the orientation in the structure of this visual language, and equally in the learning of new

Druh

C - Kapitola v odborné knize

CEP obor

AL - Umění, architektura, kulturní dědictví

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Creating a Visual World: From Concepts to Classrooms

ISBN

978-1-84888-389-5

Počet stran výsledku

11

Strana od-do

23-33

Počet stran knihy

108

Název nakladatele

Inter-Disciplinary Press

Místo vydání

Oxford

Kód UT WoS kapitoly

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