Acquisition of industrial enterprises and its relations with regional identity: The case of the beer industry in Central Europe

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F19%3A10399659" target="_blank" >RIV/00216208:11310/19:10399659 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=LQmZ1DQCcx" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=LQmZ1DQCcx</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/00291951.2019.1684987" target="_blank" >10.1080/00291951.2019.1684987</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Acquisition of industrial enterprises and its relations with regional identity: The case of the beer industry in Central Europe

Popis výsledku v původním jazyce

The development of globalisation has ushered in fundamental changes that have led to a break in the relationship between places of production and places of consumption, and sometimes a rejection of global products and corporations at the local level in accordance with neolocalism. The objective of the article is to examine the effect of regional identity on the local impacts of global processes by applying a multilevel analysis of the brewing industry, in which consumers are very sensitive to changes in the beer offered and can influence it, for example by putting pressure on representatives of restaurants. Beginning with extensive research on the international level, the authors point out the various impacts of brewery acquisitions in three Central European countries - Czechia, Poland and Slovakia - that differ regarding the role of beer in the identity of their inhabitants. Thereafter, they focus on two Czech beer brands, the production of which was relocated to other regions after acquisitions. Based on field studies in the regions of the brands&apos; original production, the authors find that both brands lost popularity among their original customers. They conclude that for Czech customers, the place of production may be an important factor when choosing a beer brand.

Název v anglickém jazyce

Acquisition of industrial enterprises and its relations with regional identity: The case of the beer industry in Central Europe

Popis výsledku anglicky

The development of globalisation has ushered in fundamental changes that have led to a break in the relationship between places of production and places of consumption, and sometimes a rejection of global products and corporations at the local level in accordance with neolocalism. The objective of the article is to examine the effect of regional identity on the local impacts of global processes by applying a multilevel analysis of the brewing industry, in which consumers are very sensitive to changes in the beer offered and can influence it, for example by putting pressure on representatives of restaurants. Beginning with extensive research on the international level, the authors point out the various impacts of brewery acquisitions in three Central European countries - Czechia, Poland and Slovakia - that differ regarding the role of beer in the identity of their inhabitants. Thereafter, they focus on two Czech beer brands, the production of which was relocated to other regions after acquisitions. Based on field studies in the regions of the brands&apos; original production, the authors find that both brands lost popularity among their original customers. They conclude that for Czech customers, the place of production may be an important factor when choosing a beer brand.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50701 - Cultural and economic geography

Projekt

<a href="/cs/project/GA18-13381S" target="_blank" >GA18-13381S: Globalizace a její regionální ozvuky: příklad evropského pivovarnictví</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Norsk Geografisk Tidsskrift

ISSN

0029-1951

e-ISSN

—

Svazek periodika

73

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

NO - Norské království

Počet stran výsledku

18

Strana od-do

197-214

Kód UT WoS článku

000496094400001

EID výsledku v databázi Scopus

2-s2.0-85074907035