Winners and losers of the global beer market: European competition in the view of product life-cycle

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F20%3A10409918" target="_blank" >RIV/00216208:11310/20:10409918 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=mQZd0eX1Jg" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=mQZd0eX1Jg</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1093/cje/beaa006" target="_blank" >10.1093/cje/beaa006</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Winners and losers of the global beer market: European competition in the view of product life-cycle

Popis výsledku v původním jazyce

The European brewing industry has experienced considerable development related to the changes of beer production volume. These trends are generalised by Vernon&apos;s concept of product life-cycle that is already anchored in the economic geography. The differences of its growth, maturity and decline stages are important to study transnational corporations&apos; (TNC) strategies within the combination of different stages of all European markets. Therefore, the aim of this paper is to verify how the TNCs&apos; behaviour in individual countries depends on the stages of their beer markets. In the beer life-cycle perspective, Europe can be divided into several regions with a similar stage of development. Expected behaviour of brewing TNCs in the dependence of the countries&apos; stage in the beer life-cycle have been proved in the large extent. Some interesting differences were, however, also found. The paper finally pointed on the rising beer life-cycle of microbreweries, which could replace the life-cycle of traditional breweries.

Název v anglickém jazyce

Winners and losers of the global beer market: European competition in the view of product life-cycle

Popis výsledku anglicky

The European brewing industry has experienced considerable development related to the changes of beer production volume. These trends are generalised by Vernon&apos;s concept of product life-cycle that is already anchored in the economic geography. The differences of its growth, maturity and decline stages are important to study transnational corporations&apos; (TNC) strategies within the combination of different stages of all European markets. Therefore, the aim of this paper is to verify how the TNCs&apos; behaviour in individual countries depends on the stages of their beer markets. In the beer life-cycle perspective, Europe can be divided into several regions with a similar stage of development. Expected behaviour of brewing TNCs in the dependence of the countries&apos; stage in the beer life-cycle have been proved in the large extent. Some interesting differences were, however, also found. The paper finally pointed on the rising beer life-cycle of microbreweries, which could replace the life-cycle of traditional breweries.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50701 - Cultural and economic geography

Projekt

<a href="/cs/project/GA18-13381S" target="_blank" >GA18-13381S: Globalizace a její regionální ozvuky: příklad evropského pivovarnictví</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Cambridge Journal of Economics

ISSN

0309-166X

e-ISSN

—

Svazek periodika

44

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

26

Strana od-do

1245-1270

Kód UT WoS článku

000607798600004

EID výsledku v databázi Scopus

2-s2.0-85094599750