Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F20%3A10420999" target="_blank" >RIV/00216208:11310/20:10420999 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=_WD.DCw3Sk" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=_WD.DCw3Sk</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s00706-020-02633-2" target="_blank" >10.1007/s00706-020-02633-2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy

Popis výsledku v původním jazyce

Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call &quot;heroes of chemistry&quot;, aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist.

Název v anglickém jazyce

Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy

Popis výsledku anglicky

Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call &quot;heroes of chemistry&quot;, aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Monatshefte für Chemie - Chemical Monthly

ISSN

0026-9247

e-ISSN

—

Svazek periodika

151

Číslo periodika v rámci svazku

8

Stát vydavatele periodika

AT - Rakouská republika

Počet stran výsledku

9

Strana od-do

1193-1201

Kód UT WoS článku

000538947000001

EID výsledku v databázi Scopus

2-s2.0-85086173473