Moral Messaging: Testing a Framing Technique during a Pandemic
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F23%3A10472120" target="_blank" >RIV/00216208:11310/23:10472120 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/00216208:11620/23:10472120
Výsledek na webu
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=0RqqUDD1GU" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=0RqqUDD1GU</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/01973533.2023.2174868" target="_blank" >10.1080/01973533.2023.2174868</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Moral Messaging: Testing a Framing Technique during a Pandemic
Popis výsledku v původním jazyce
We experimentally investigated whether appeals to moral principles-as operationalized by the theory of Morality-as-Cooperation-increase pandemic-related public health behavior. Participants (from the USA and India) were presented with persuasive messages, asked about their intentions to follow pandemic-related restrictions, were asked to donate to a charity fighting COVID-19, and completed the Morality-as-Cooperation Questionnaire. We found that moral messages were more effective than non-moral messages in increasing Prosocial Intentions and Donations, especially messages appealing to Heroism. In the US sample, the effect of moral messages was larger when they were concordant with participants' moral values. We also found that some moral messages were effective only in a particular population. This paper outlines the necessary next steps for using Morality-as-Cooperation for evidence-based communication.
Název v anglickém jazyce
Moral Messaging: Testing a Framing Technique during a Pandemic
Popis výsledku anglicky
We experimentally investigated whether appeals to moral principles-as operationalized by the theory of Morality-as-Cooperation-increase pandemic-related public health behavior. Participants (from the USA and India) were presented with persuasive messages, asked about their intentions to follow pandemic-related restrictions, were asked to donate to a charity fighting COVID-19, and completed the Morality-as-Cooperation Questionnaire. We found that moral messages were more effective than non-moral messages in increasing Prosocial Intentions and Donations, especially messages appealing to Heroism. In the US sample, the effect of moral messages was larger when they were concordant with participants' moral values. We also found that some moral messages were effective only in a particular population. This paper outlines the necessary next steps for using Morality-as-Cooperation for evidence-based communication.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
10602 - Biology (theoretical, mathematical, thermal, cryobiology, biological rhythm), Evolutionary biology
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Basic and Applied Social Psychology
ISSN
0197-3533
e-ISSN
1532-4834
Svazek periodika
45
Číslo periodika v rámci svazku
1
Stát vydavatele periodika
US - Spojené státy americké
Počet stran výsledku
11
Strana od-do
38-48
Kód UT WoS článku
000932272900001
EID výsledku v databázi Scopus
2-s2.0-85148430368