Social Media Boost During the Pandemic: A Statistical Approach to the Case of Lithuanian Museums

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F26%3AHVAR2KPH" target="_blank" >RIV/00216208:11320/26:HVAR2KPH - isvavai.cz</a>

Výsledek na webu

<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-105007814231&doi=10.46284%2Fmkd.2025.13.2.2&partnerID=40&md5=39e335073f327eb6cc2f3016bbbf79d6" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-105007814231&doi=10.46284%2Fmkd.2025.13.2.2&partnerID=40&md5=39e335073f327eb6cc2f3016bbbf79d6</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.46284/mkd.2025.13.2.2" target="_blank" >10.46284/mkd.2025.13.2.2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Social Media Boost During the Pandemic: A Statistical Approach to the Case of Lithuanian Museums

Popis výsledku v původním jazyce

As a disease prevention measure during the COVID-19 pandemic, museums worldwide stopped accepting visitors and increased their digital activities as an alternative. This study examines the long-term impact of COVID-19 on social media usage by Lithuanian museums from 2019 to 2021. The research questions were: “Have levels of social media usage by museums increased since the beginning of the COVID-19 pandemic? If so, how has the content changed?” Statistical and content analyses of Facebook use by Lithuanian national and state museums from 2019 to 2021 revealed that social media posts increased. Quantitative analysis showed seasonal variations in activity, with a significant increase in September of each year. Qualitative analysis categorized posts into invitations to visit, publicising activities, interacting with visitors, announcements and statements. It was found that the museums mainly used social media for unidirectional information dissemination rather than interactive communication. © 2025 Elsevier B.V., All rights reserved.

Název v anglickém jazyce

Social Media Boost During the Pandemic: A Statistical Approach to the Case of Lithuanian Museums

Popis výsledku anglicky

As a disease prevention measure during the COVID-19 pandemic, museums worldwide stopped accepting visitors and increased their digital activities as an alternative. This study examines the long-term impact of COVID-19 on social media usage by Lithuanian museums from 2019 to 2021. The research questions were: “Have levels of social media usage by museums increased since the beginning of the COVID-19 pandemic? If so, how has the content changed?” Statistical and content analyses of Facebook use by Lithuanian national and state museums from 2019 to 2021 revealed that social media posts increased. Quantitative analysis showed seasonal variations in activity, with a significant increase in September of each year. Qualitative analysis categorized posts into invitations to visit, publicising activities, interacting with visitors, announcements and statements. It was found that the museums mainly used social media for unidirectional information dissemination rather than interactive communication. © 2025 Elsevier B.V., All rights reserved.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

—

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Muzeologia a Kulturne Dedicstvo

ISSN

13392204

e-ISSN

24539759

Svazek periodika

13

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

21

Strana od-do

21 - 41

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-105007814231